How about them Cowboys?  How about their renowned coach Jimmy Johnson who coined the term?  Two consecutive Superbowl wins in 93 and 94.  His retirement from FOX Sports in 2024 was marked with this tribute aired during Superbowl.  The 1.2 million dollar idea came from the head of Fox Sports NFL, Bill Richards.  The initial visual interpretation was where the storyboards came in.  I contributed the, 'Jimmy Jump up,' and the college pitch logos ideas. 

 

The real heavy lifting was all Engine Room. 

 

Made Jimmy cry in the end so money well spent.